Empower Chinese Design | Dongpeng International Has Reached an Overseas Strategic Partnership with 3VJIA AiHouse
2020-06-064996
随着国内市场趋于饱和，品牌间竞争加剧，越来越多家居企业开始布局海外市场。但突如其来的疫情给出口企业带来销售受限、客户流失、远程办公效率低等困难和危机。东鹏作为中国陶瓷行业领先品牌以及最大的陶瓷生产商之一，从2002年开始进军国外市场，产品出口全球6大洲106个国家和地区。近日，东鹏海外与三维家AIHOUSE达成战略合作，旨在营销前置并以绑定前端设计师渠道，赋能中国设计，赋能全球经销客户，为后端海外经销商门店营销提供技术和平台赋能支持，双方资源共享，共同拓展海外市场。
As the domestic market has become saturated and competition among brands has intensified, more and more home furnishing companies have begun to develop their overseas market. However, the sudden epidemic has brought challenges to export companies, like sales backlash, loss of customers, and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides will jointly expand overseas markets under the principle of sharing resources.
三维家海外业务部高级总监李颀（左）和东鹏国际营销中心经销渠道总监叶伟贤（右）
Li Qi, Senior Director of 3VJIA Overseas Business Dept. (left) and Ye Weixian, Sales director of Dongpeng International Business Dept. (right)
疫情之下 海外市场挑战与机遇并存
Under the Epidemic, Challenges and Opportunities Coexist in Overseas Markets
东鹏集团始于1972年，目前拥有14大生产基地，具有年生产各种规格建筑陶瓷10000万平方米以上的生产能力，通过了ISO9001国际质量、ISO14001国际环境体系认证，先后获得国际级专利1000多项，自主研发能力实力强劲。东鹏具备完善的零售和工程（含酒店、住宅、市政、公共工程）服务体系、多维度的品牌和市场支持政策，曾服务多国当地大型零售商、工程商、建筑商、开发商等客户。东鹏从2002年开始进军国外市场，在美、英、德、意等近67个国家和地区注册国际商标，产品畅销海外106个国家，如今在马来西亚，印度尼西亚，越南，柬埔寨，泰国，韩国，美国，澳大利亚等地已经拥有独立品牌展厅上百家，曾连续获得亚洲品牌价值500强和中国品牌价值500强企业殊荣，逐渐树立起良好的国际品牌形象。
Dongpeng Group was founded in 1972, and currently has 14 major factories, with an annual production capacity of more than 100 million square meters building ceramics with various specifications. With its strong research and development capability, Dongpeng boasts over 1000 international patents, an ISO9001 quality management system and an ISO14001 international environmental system certification. Every tile produced by Dongpeng is tested via international standards to ensure its precision, absorption, smoothness and other technical parameters can reach the international level. Dongpeng has a complete retail and engineering (such as hotel, residential, municipal, public engineering) service system, a multi-dimensional brand, and great market support policies. Dongpeng has provided service for customers from many countries, such as large local retailers, contractors, builders, developers, etc. Dongpeng has entered the foreign market since 2002. It has registered international trademarks in nearly 67 countries and regions, such as the United States, Britain, Germany, and Italy. The products of Dongpeng are sold well in 106 countries. There are hundreds of independent brand showrooms in Malaysia, Indonesia, Vietnam, Cambodia, Thailand, South Korea, the United States, Australia, and so on. Dongpeng has won the Most Valuable Asian Brand Top 500 and have successively obtained such top honors as a China’s Famous Trademark, one of China’s 500 most valuable brands, gradually establishing an excellent international reputation.
东鹏海外门店
Part of Dongpeng Overseas Showrooms
东鹏官网 http://www.dongpeng.com
当前突如其来的疫情，使得线下销售受阻，迫使更多消费者涌入线上，适应和接受新的消费模式，海外终端消费者线上线下融合趋势越来越明显。疫情过后，制造业下的消费和服务体验将被重塑，也意味着海外终端市场从获客到成交过程将会面临新的挑战和机遇。从进出口外贸数据看，前4个月陶瓷品类同比出口额下降，疫情对陶瓷行业有较为明显的影响。全球疫情加之经济放缓，无论外部市场环境、消费群体需求，还是行业产品、技术、营销渠道，都在发生着变革，逐渐进化发展出新生态。
The sudden outbreak of the pandemic has hindered offline sales, driving more consumers to shop online. Consumers are shifting to new shopping patterns. The trend of online and offline integration of overseas end consumers is becoming more and more evident. After the epidemic, the shopping and service experience in the manufacturing industry will be reshaped, which means that the overseas market will face new challenges and opportunities in terms of customer prospecting to sales closing. The exports of ceramics in the first four months have decreased due to the pandemic according to an international trade report. Under a slowed down global economy and a global pandemic, a new market landscape is emerging with a shift in competition, consumer preferences, products, technology and distribution channels.
异业赋能 海外战略渠道突破
Co-Branding Makes a Breakthrough on Strategic Channels
面对疫情给海外市场拓展带来的严峻挑战，东鹏海外希望通过与此次三维家AIHOUSE合作，以战略联盟的方式共享、整合资源，实现渠道突破，多维度展示产品，精准触达消费者需求，达成合作共赢的局面。借助AIHOUSE设计工具和获客平台，实现海外销售渠道创新，契合终端消费线上线下体验升级的需求。
Facing the severe challenges brought by the epidemic to the overseas market development, Dongpeng Overseas is looking forward to cooperating with AIHOUSE, sharing and integrating resources in a strategic cooperation to achieve the channel breakthroughs, to display products in multiple dimensions, as well as to meet consumers’ demands accurately, and finally to achieve win-win cooperation. With the help of the design tools and customer acquisition platform of AIHOUSE, the innovation of overseas sales channels can be realized to meet the needs of online and offline experience upgrades for end consumers.
东鹏已与三维家在国内建立长期合作，此次海外市场双方再次合作，旨在强强联合、资源共享、渠道突破。作为行业内专业家居建材设计软件提供商，AIHOUSE设计师用户群体庞大且优质，而且自带众多业主、地产采购商等终端客户；海外部在成立短短一年时间内，已在东南亚重点国家布局市场。同时，AIHOUSE品牌馆已打通链接厂家、设计师和采购商的前后端服务，可为东鹏海外终端展示提供新型技术支撑，有效提升东鹏在海外的配套服务。
Dongpeng had established a long-term cooperation with 3VJIA in the domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing, and make breakthrough on sales channels. As a professional household design software provider in the industry, 3VJIA AIHOUSE users are mostly professional designers with many end customers, such as house owners and real estate buyers. In only a year, 3VJIA AiHouse Overseas Business Department has already covered major countries in Southeast Asia. Meanwhile, 3VJIA AIHOUSE has connected manufacturers, designers, and buyers with its innovated business model, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
此次战略合作，也印证了海外众多专业设计师对东鹏品牌和产品的高度认可，对“中国设计”颇具信心，相对于行业内常听到的“意大利设计”，“西班牙设计”，我们应当有勇气、有魄力去打造和赋能“中国设计”。今后，东鹏将计划向海外经销商推介AIHOUSE软件，协调提供软件使用培训，借助平台开拓设计师渠道，触达更多精准客户。
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the"Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design". In the coming months, Dongpeng international will introduce AIHOUSE software to its overseas distributors and provide relevant trainings for the purpose of reaching more target customers.
AIHOUSE Cloud System and Platform
着眼全球布局，三维家海外版AIHOUSE以在线3D云渲染、云设计、云管理等多项技术为依托，融合设计、展示、品牌馆、供应链及前后端等行业全流程解决方案，加速拓展海外市场，赋能全球家居产业。AIHOUSE不仅提供设计工具，同时通过整合全球设计师及家居品牌供应链，以设计师虚拟店铺、设计方案分享、品牌、产品、场景购等内容呈现营造家居生态平台，通过前端设计师、店铺活动、营销事件为触点激活终端用户，促成交易转化。目前，AIHOUSE现已在全球拥有数千优质设计师用户，合作伙伴覆盖法国、马来西亚、印度尼西亚、泰国、印度、菲律宾、台湾等国家和地区。
AIHOUSE is entering the global market at a faster pace with its technology in cloud designing and rendering, and its integrated solutions in connecting design and manufacturing. AiHouse is building a platform where it provides powerful design software and connects designers and global supply chain. It nurtures and converts leads by offering multiple touch points to consumers such as designers' virtual stores, design inspirations sharing, online promotion events and photorealistic virtual interior scenarios. So far, AIHOUSE has thousands of professional designer users worldwide, and has business partners in France, Malaysia, Indonesia, Thailand, India, Philippines and Taiwan.
Empower Chinese Design | Dongpeng International Has Reached an Overseas Strategic Partnership with 3VJIA AiHouse
2020-06-064996
随着国内市场趋于饱和，品牌间竞争加剧，越来越多家居企业开始布局海外市场。但突如其来的疫情给出口企业带来销售受限、客户流失、远程办公效率低等困难和危机。东鹏作为中国陶瓷行业领先品牌以及最大的陶瓷生产商之一，从2002年开始进军国外市场，产品出口全球6大洲106个国家和地区。近日，东鹏海外与三维家AIHOUSE达成战略合作，旨在营销前置并以绑定前端设计师渠道，赋能中国设计，赋能全球经销客户，为后端海外经销商门店营销提供技术和平台赋能支持，双方资源共享，共同拓展海外市场。
As the domestic market has become saturated and competition among brands has intensified, more and more home furnishing companies have begun to develop their overseas market. However, the sudden epidemic has brought challenges to export companies, like sales backlash, loss of customers, and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides will jointly expand overseas markets under the principle of sharing resources.
三维家海外业务部高级总监李颀（左）和东鹏国际营销中心经销渠道总监叶伟贤（右）
Li Qi, Senior Director of 3VJIA Overseas Business Dept. (left) and Ye Weixian, Sales director of Dongpeng International Business Dept. (right)
疫情之下 海外市场挑战与机遇并存
Under the Epidemic, Challenges and Opportunities Coexist in Overseas Markets
东鹏集团始于1972年，目前拥有14大生产基地，具有年生产各种规格建筑陶瓷10000万平方米以上的生产能力，通过了ISO9001国际质量、ISO14001国际环境体系认证，先后获得国际级专利1000多项，自主研发能力实力强劲。东鹏具备完善的零售和工程（含酒店、住宅、市政、公共工程）服务体系、多维度的品牌和市场支持政策，曾服务多国当地大型零售商、工程商、建筑商、开发商等客户。东鹏从2002年开始进军国外市场，在美、英、德、意等近67个国家和地区注册国际商标，产品畅销海外106个国家，如今在马来西亚，印度尼西亚，越南，柬埔寨，泰国，韩国，美国，澳大利亚等地已经拥有独立品牌展厅上百家，曾连续获得亚洲品牌价值500强和中国品牌价值500强企业殊荣，逐渐树立起良好的国际品牌形象。
Dongpeng Group was founded in 1972, and currently has 14 major factories, with an annual production capacity of more than 100 million square meters building ceramics with various specifications. With its strong research and development capability, Dongpeng boasts over 1000 international patents, an ISO9001 quality management system and an ISO14001 international environmental system certification. Every tile produced by Dongpeng is tested via international standards to ensure its precision, absorption, smoothness and other technical parameters can reach the international level. Dongpeng has a complete retail and engineering (such as hotel, residential, municipal, public engineering) service system, a multi-dimensional brand, and great market support policies. Dongpeng has provided service for customers from many countries, such as large local retailers, contractors, builders, developers, etc. Dongpeng has entered the foreign market since 2002. It has registered international trademarks in nearly 67 countries and regions, such as the United States, Britain, Germany, and Italy. The products of Dongpeng are sold well in 106 countries. There are hundreds of independent brand showrooms in Malaysia, Indonesia, Vietnam, Cambodia, Thailand, South Korea, the United States, Australia, and so on. Dongpeng has won the Most Valuable Asian Brand Top 500 and have successively obtained such top honors as a China’s Famous Trademark, one of China’s 500 most valuable brands, gradually establishing an excellent international reputation.
东鹏海外门店
Part of Dongpeng Overseas Showrooms
东鹏官网 http://www.dongpeng.com
当前突如其来的疫情，使得线下销售受阻，迫使更多消费者涌入线上，适应和接受新的消费模式，海外终端消费者线上线下融合趋势越来越明显。疫情过后，制造业下的消费和服务体验将被重塑，也意味着海外终端市场从获客到成交过程将会面临新的挑战和机遇。从进出口外贸数据看，前4个月陶瓷品类同比出口额下降，疫情对陶瓷行业有较为明显的影响。全球疫情加之经济放缓，无论外部市场环境、消费群体需求，还是行业产品、技术、营销渠道，都在发生着变革，逐渐进化发展出新生态。
The sudden outbreak of the pandemic has hindered offline sales, driving more consumers to shop online. Consumers are shifting to new shopping patterns. The trend of online and offline integration of overseas end consumers is becoming more and more evident. After the epidemic, the shopping and service experience in the manufacturing industry will be reshaped, which means that the overseas market will face new challenges and opportunities in terms of customer prospecting to sales closing. The exports of ceramics in the first four months have decreased due to the pandemic according to an international trade report. Under a slowed down global economy and a global pandemic, a new market landscape is emerging with a shift in competition, consumer preferences, products, technology and distribution channels.
异业赋能 海外战略渠道突破
Co-Branding Makes a Breakthrough on Strategic Channels
面对疫情给海外市场拓展带来的严峻挑战，东鹏海外希望通过与此次三维家AIHOUSE合作，以战略联盟的方式共享、整合资源，实现渠道突破，多维度展示产品，精准触达消费者需求，达成合作共赢的局面。借助AIHOUSE设计工具和获客平台，实现海外销售渠道创新，契合终端消费线上线下体验升级的需求。
Facing the severe challenges brought by the epidemic to the overseas market development, Dongpeng Overseas is looking forward to cooperating with AIHOUSE, sharing and integrating resources in a strategic cooperation to achieve the channel breakthroughs, to display products in multiple dimensions, as well as to meet consumers’ demands accurately, and finally to achieve win-win cooperation. With the help of the design tools and customer acquisition platform of AIHOUSE, the innovation of overseas sales channels can be realized to meet the needs of online and offline experience upgrades for end consumers.
东鹏已与三维家在国内建立长期合作，此次海外市场双方再次合作，旨在强强联合、资源共享、渠道突破。作为行业内专业家居建材设计软件提供商，AIHOUSE设计师用户群体庞大且优质，而且自带众多业主、地产采购商等终端客户；海外部在成立短短一年时间内，已在东南亚重点国家布局市场。同时，AIHOUSE品牌馆已打通链接厂家、设计师和采购商的前后端服务，可为东鹏海外终端展示提供新型技术支撑，有效提升东鹏在海外的配套服务。
Dongpeng had established a long-term cooperation with 3VJIA in the domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing, and make breakthrough on sales channels. As a professional household design software provider in the industry, 3VJIA AIHOUSE users are mostly professional designers with many end customers, such as house owners and real estate buyers. In only a year, 3VJIA AiHouse Overseas Business Department has already covered major countries in Southeast Asia. Meanwhile, 3VJIA AIHOUSE has connected manufacturers, designers, and buyers with its innovated business model, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
此次战略合作，也印证了海外众多专业设计师对东鹏品牌和产品的高度认可，对“中国设计”颇具信心，相对于行业内常听到的“意大利设计”，“西班牙设计”，我们应当有勇气、有魄力去打造和赋能“中国设计”。今后，东鹏将计划向海外经销商推介AIHOUSE软件，协调提供软件使用培训，借助平台开拓设计师渠道，触达更多精准客户。
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the"Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design". In the coming months, Dongpeng international will introduce AIHOUSE software to its overseas distributors and provide relevant trainings for the purpose of reaching more target customers.
AIHOUSE Cloud System and Platform
